Yield Optimization for Digital Publishers

Real-time Yield Optimization Platform for Digital Advertising

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Our dedicated team was chosen to help deliver a sophisticated advertising platform for online publishers, which is now an essential part of Google’s DoubleClick Ad Exchange.

The solution offers centralized ad management, real-time yield optimization, channel conflict avoidance, unified reporting, and more.

The team was engaged in both front-end development and quality assurance process, with our experts making sure the system, which at the time handled 40 billion ad transactions per month, operated smoothly as new features were being added to it.

Dedicated team size: 8 software professionals

Technologies used:

  • Java, Struts, JSTL, JavaMail
  • GWT
  • Ruby, Python
  • Maven
  • Tomcat
  • Hibernate
  • MySQL
  • Oracle, Vertica

 

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